Expert Copywriting

for the Health Industry

Establish Authority. Earn More Money. AND Save Time.

Book a 15-Minute Consult

Use Money Effectively

As a doctor, content production is the best use of your marketing dollars.

Expand Your Business

Establish your identity and use your expertise to reach new audiences and earn more.

Save Time

You've already done the hard work. Let me show your patients what you do best.

Welcome

As a doctor, in the past few years you’ve seen:

Your hours increase
The amount of time you can dedicate to a patient decrease

And yet – You’re making less!

You’ve experienced drastic changes in insurance policies.

You’ve watched your colleagues rethink their practice structure altogether.

Insurance companies, hospitals, and practices used to be your biggest supplier of regular patients, but times are changing.

Today, your online presence and marketing strategy is more important than ever before.

If you want to earn more money, have more time to spend with your family, and get out from under the thumb of insurance companies there are a couple of things you MUST do:

Have a high-quality, information-packed website
Consistent inbound marketing techniques
Great SEO throughout your marketing strategy

But you don’t have time to be a full-time doctor, cranking out 60+ hours a week and work on your online presence!

That’s where I come in.

I’m Sarah, a medical freelance copywriter and inbound marketing strategist.

When you work with me, I create an inbound marketing strategy that will show future patients why they should come to you.

You’ll save time and energy as patients choose you out of the crowd.

Doctors with a strong online presence have the luxury of dealing with insurance companies less and have more control over how they run their practice.

Ready to save time and earn more? Get your free 15-minute consultation.

Why Work With Me?

Words are more important in medical copywriting than other industries because they explain the effects of drugs, procedures, new technology, and potential side effects. Though your medical copy cannot replace the advice of your expertise, it still impacts lives. Your copy can exhibit your expertise or undermine all your hard work in the blink of an eye.

With a background in biology and scientific research, I make sure your content is backed by the most reputable studies but is still human-friendly. Because what I do converts readers into patients – I inform, excite, and inspire your readers to act!

Results

When we started working together, Dr. Jill Carnahan wanted to have a full practice with a waiting list.

She now has a multi-year waiting list, has become a household name, and is a respected resource among her peers.

Dr. Jill is a brilliant doctor with a remarkable passion for helping patients and other practitioners - I just helped make her reach broader and more effective.

My email campaign for Black Friday 2018 earned Perfect Keto $2.27 million in sales.

Email marketing is one of the most effective platforms today - with an average ROI of $32 for every marketing dollar spent.

And yet, so many businesses aren't using it to their advantage. What are you leaving on the table with poor email marketing?

Opt-ins are one of my favorite marketing techniques because they create value for your audience and grow your email list.
When you have an email list of readers who love the value you deliver, you create devoted customers.
With Paleo Secret, I create high-value opt-ins that transform their curious potential clients into lifelong customers.

I created website copy for Vine Healthcare that is now a resource for other practitioners.
With SEO optimized copy that continues to build momentum by ranking high on Google and bringing in ideal patients.
Why would you spend thousands of dollars on website design and have mediocre copy?
Your website copy is what ranks you on Google and communicates your expertise with potential patients.

My landing pages regularly convert higher than industry standard. This landing page for an ebook now converts above 50%.
Higher conversion rates mean more sales, more customers, and more impact.
Each landing page has a unique goal and offer but having copy that reaches the right people is essential to its conversion.
Get higher conversions for your landing pages but also attract ideal patients with effective copy.

In less than a year, I've grown my personal email list to 85,168 active readers and counting...

As you can see, my open rates, click rates, and unsubscribe rates are consistently better than industry standards.

This is because I understand how to attract ideal people from the beginning.
It's a waste of effort and money to have a massive email list if it's inactive. Make sure your copy is attracting the right attention.

Clients

Testimonials

Sarah is a true rockstar in the world of writers. She continues to create high quality online content and delivery with exceptional skill and reliability that you can really count on. She is a delight to work with!

Dr. Jill Carnahan
“I can honestly say that I do not know a better writer. She has written many articles for my websites and they are all top notch!”

Scott Trick – Software Engineer & Owner at Surge Marketing
Since I'm a professional writer and editor who's worked closely with Sarah, I can say with authority that her writing is exemplary, and I don't often give out recommendations to other writers. Sarah has been writing content for Ray Access for months now, and she is one of our star writers. Her work has been consistently good, she takes any criticism with an eye toward improvement (a sign of a true professional), and she's just a pleasure to work with. Frankly, we'd be a lot poorer without her, but I will still give her a ringing endorsement because she deserves it. Hire Sarah for your medical and health content needs, and she will not disappoint you.

Mark Bloom – Director of Digital Content at Ray Access
“Sarah is one of a few very good writers I've had the opportunity to work with. Not only is her writing superb, but she always keeps or beats deadlines and has been very helpful in providing topic-specific expertise along the way.”

Jeff Kingston – Sr. Digital Marketing Manager at Corel Software
“Sarah is by far one of the most capable and creative people you will find. She is a rare mix of technically sharp and out of the box while intuitive. She is an incredibly hard worker and holds herself and her work to the highest standards possible. Sarah is the go to for all things writing, editing and creative.”

Geri Hulsey – Senior Account Executive at SAP
I can't recommend Sarah enough. She has written ad copy, articles, and web content for my business. She helped craft the verbiage for my most successful product to date. A product that didn't exist until she branded and defined it. She is capable of both creative branding and persuasive copy.

Jennifer Duncan – Pages of Gray Photography
Sarah is a real pleasure to work with if you need high-quality writing that accelerates your brand and your business. She delivers her work as promised, on time, and on point. If you need a creative engine behind what you do, get in touch with Sarah right now. You'll be happy you did.

Dylan Todhunter – Founder of Brainbloom Marketing

Services & Rates

I offer expert web content, articles, and blogs that convert readers into paying patients and long-lasting clients.

Working with me, you'll experience content that makes you more money and earns you respect in the medical community.

As a freelance medical writer, I combine my marketing and biology expertise to improve your practice and help you win new patients.

Every piece of content is thoroughly researched and always supported by scholarly resources and the newest scientific studies.

I don’t just write to reach a word count, I write to educate and inform.

And I never stuff your content with spammy keywords – which actually hurts businesses as Google gets smarter. Instead, I use relevant, well-researched key phrases and points to drive your potential clients to act.

When you hire me I don’t just write for you. You also get:

Scholarly research on the topic. Cutting-edge studies to support procedures you’re offering.
Search Engine Optimization
Consumer research so I hit topics I know your audience wants to hear about.
Pitch article ideas and concepts based on your audience.
Format everything so it’s easy to read.
Photography that's royalty free and looks great.
Title everything in a way that attracts social media clicks.
Editing by my editor so that everything you receive is error free.

Sounds awesome, right?

It is!!

And that’s because I care about my clients. I know how long it takes to research and write carefully produced work. If you want in-depth content, then I’m your girl.

I hit deadlines AND produce high-quality work. It's how I have the pleasure of working with great doctors like Dr. Jill Carnahan & Dr. Michael Ruscio.

With that in mind, my price ranges for content are as follows…

Landing pages, whitepapers, opt-ins and ebooks are priced on a case-by-case basis.

Web page content: Beginning at $2500

Primary source articles: $300 - $1200

Case Studies: $300 - $1200

Blogs: $300 - $1200

Email Sequences: Beginning at $200 per email

**Ask me about monthly retainers & bundles for timely and consistent content with subscription-based pricing.**

Want to invest in content that actually converts your readers into patients? Then let’s chat!

Capture your audience with content that has a pulse. Updating your blog regularly lets your patients know you are THE expert in your field.

Educate and create lasting connections. Original web content and blogs that target your audience take you from relying on your practice to becoming a leader in your industry.

Breathe life into your online presence. If you want to attract more patients, inbound marketing is a proven technique for doctors, and I’m here to help.

About

Hi, I’m Sarah, a freelance medical copywriter and biology nerd.

I started out as a pre-med biology major but quickly became worried I would end up pushing pharmaceuticals instead of really helping people live healthier lives. I took my passion for writing and helping people and channeled it into copywriting for functional medicine doctors and health & wellness leaders.

I don’t want to simply fix the sick, I want people with confusing and often low-level conditions to identify and tackle their symptoms head on.

Why do we think increasing back pain, brain fog, and forgetfulness are normal signs of aging? I hear people in their youthful 30’s chalk those symptoms up to “getting older.”

It doesn’t have to be this way.

I don’t believe we need to live in the sick/care model any longer. I believe we can take control of our health and optimize our lives to create a better daily existence and make our bodies perform in incredible ways!

Wondering why I’m different from other copywriters?

I give your web content, articles, and blogs a voice.

I research every topic until it’s completely understood and never deliver boring content that puts your readers to sleep.

I keep the “big picture” in mind.

Ultimately – I help you win leads through a comprehensive inbound marketing strategy.

Ready to talk goals? Send me an email and we can get started on discussing your marketing strategy!

Blog

Is Your Medical Blog Not Working? You Need to Fix Your Broken Strategy.

April 9th, 2021

Written By: Sarah Check Blogging for healthcare professionals can be maddening – but it doesn't have to be. “I already…

4 Easy & Delicious Paleo Recipes

July 13th, 2019

These 4 Paleo recipes are personal favorites I've been cooking for 10 years. Over the years I've improved them for both…

Why Are Doctors Late Catching The Marketing Train? And 3 Reasons It’s a Huge Mistake

December 13th, 2018

The medical community is considered one of the last major industries to catch on to current marketing trends. But why…

Read my blog →

Contact

Ready to talk about your content marketing strategy? Let’s get started.

In this 15-minute check-up we will discuss the steps of your inbound marketing strategy:

Your goals – More patients? Higher income? More personal time? Retirement?
Your website & web content – How we will show your potential clients your expertise.
Your SEO – How well are you ranking in Google searches? 80% of patients research doctors online before committing.
Inbound marketing content – I pitch articles, blogs, case studies, social media presence, and come up with a long-term plan.
How I can save you time! You already have a full-time job – marketing yourself should not add to your work hours. With efficient check-ins you tell me what you want and I find the most effective way to achieve those goals.

Contact Info

sarah@sarahturneragency.com